lead generation | CPB UK Ltd 2/2

Tracey Twynham

Telemarketing – the lockdown era

Telemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.

Helen Pritchett

The Merits of Multi-Touch Marketing

Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.

Helen Pritchett

Data-driven marketing – are you on board?

Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.

Helen Pritchett

Account-based Marketing Fuels Growth in 2021

Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...

IT Pipeline and Lead Generation Experts