Helen PritchettFeb 134 minNavigating the Evolution of Intent Data in Digital MarketingIn the complex landscape of digital marketing, staying ahead of the curve is essential. Among the myriad of tools and techniques...
Helen PritchettMay 30, 20236 minThe Building Blocks of Successful Demand Creation Best PracticeThis year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...
Helen PritchettMar 17, 20235 minEvents? It's all about bums on seats.Events, webinars, and virtual events provide a beneficial environment for establishing business relationships and to promote new products...
Helen PritchettOct 24, 20223 minGoodbye Disjointed Customer Experiences, Hello Customer Journey MappingCustomer journey mapping allows you to step into your customer's shoes and see your business from their perspective.